Job search needs to be thought of as a personal, very targeted marketing process where you are the product. Your resume is an ad. Your extended network is your inside source for information and job leads.

So where does the web fit in? At AA-Careers, we just posted a job on Craigslist and got over 650 responses in a calendar week. For one opening. That’s increased competition.

Had a strong person gotten ahold of us before we ran the posting, they could have landed the position before having all that competition. How? By knowing someone at our company who became aware of the job prior to posting. Everyone knew about of the job for at least 8 days before it was posted. Who in your network might know of a job that’s coming available soon?

Be careful how you submit your application as well. When we did an analysis of the 650 resumes, we found a large number of errors. 63% of the applicants were easily taken out with a quick triage process. How? The same way any HR professional would. By rejecting resumes where the objective didn’t match our job posting. By rejecting candidates whose cover letters gave us reasons not to hire them, like "I know I’m overqualified but I really need a job". By eliminating prospects whose documents that didn’t open properly. And by passing over candidates who didn’t trouble to spell check their cover letter and/or resume.

So the great news is that job sites give you a feel of what companies are hiring, and for what kinds of jobs. But once those jobs are posted, the competition is intense. You can still compete, if you have a well honed resume, designed to appeal directly and clearly to the recruiter. And if you have practiced interviewing – so you don’t stumble at a critical point.

Another potential problem to be aware of is how easily you can be looked up on the net. As we Googled several candidates, we ran into some personal web pages that were in questionable taste. Nothing insane, but enough to sway our thinking about who to choose.

AA-Careers provides a encompassing set of services for Bay Area job seekers, providing our clients a personal career consultant, a managed job hunting campaign, modern tools like a personal website, video, highly targeted resume, and much more. Let us know if we can help you.

Be careful out there, and good hunting!

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The main components of a micro wind turbine are:

An aerodynamic rotor – converts the kinetic energy in the wind to rotational motion
A generator – generates electricity from the rotational motion of the rotor
Electronic control – controls the electrical output from the rotor and the safe operation of the turbine
Mechanical furl – typically fins which keep the turbine pointed into the wind in low wind speeds and move the rotor out of the wind in high wind speeds
Inverter – safely converts the power to a compatible format to the national grid

Figure 1 – Roof mounted turbine Rooftop-mounted wind turbines (Fig. 1) require a solid section of building at the roof line to directly attach the turbine; generally they are bolted to an exposed side of a building or mounted on a stand on a flat roof. Sufficient clearance above the apex of the building should be provided to enable the wind turbine to take advantage of the wind resource around the building. The electricity generated by the wind turbine is fed to an inverter installed within the building which is typically connected to the grid via a distribution board. Alternatively, in applications where grid connection is not preferred or not possible, the electricity generated from wind power can be fed directly to immersion heaters in the hot water storage tank in the building.

Pole-mounted wind turbines (Fig. 2) require a small area of land for up to 5m2 of foundations and sufficient space to winch up the turbine. As a general rule of thumb, the tower for the turbine should be sized to ensure the rotor is sited 10m above the nearest obstacle within 100m of the turbine. The electricity generated by the turbines is fed down the tower, through the foundations and buried underground back to a building where it is connected to the grid via a distribution board.

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Word on the street
Some of the hippest young gunslingers are to be found hanging out in the gin palaces and opium dens of the ghetto. To the uninitiated this might seem like a frightening place to look for someone trustworthy to carry out your design brief but perservere and you may get to hear about some secret design meeting going down in the backroom of some crack festooned fleapit. Welcome to the shadowy world of the design behemoths.

Playing the field
With so many unscrupulous designers hawking their shoddy services, it pays the prudent design buyer to play off these scampa among each other. For instance one designer may be offering free lollipops with every logo design. Armed with this information, approach another design agency and see what kind of sweets you might be able to get from them in order for you to place an order. Who knows by this method of going back and forth you may be able to aquire a whole sackfull of candy at no extra cost. Sweeeeet!

Get to know your designer intimately
Mixing business with pleasure can be a dangerous pastime but when you are looking to build a long term design relationship, sometimes being bedfellows makes common sense. In much the same way as you would be unlikely to stab your husband or wife in the back (unless of course you wanted to murder your spouse in which case this makes perfect sense) it stands to reason that a designer you are regularly giving one to is probably going to be more receptive to your picky demands.

Money – the route of all evil?
So far we’ve discussed the psychological neccessity of maintaining a trusting relationship between designer and client. The other, sometimes neglected aspect is a sound business trust between the two parties. Ask yourself this question: is that shifty looking graphic designer going to be dipping into your wallet as soon as you’re out of the room? If the answer is a probable yes then kick the devil into touch.

Listen to your heart
At the end of the day building up a trustful design relationship has to emerge from both parties. It’s all very well you doubting the designers sincerity and to be fair who hasn’t thought at one stage or another that a designer is ripping you off? But it’s also important to trust your gut feeling about a person. There are a couple more points that you should always be aware of. Ginger haired people although renowned for their hostile nature are 99% of the time fairly honest. Blonds will steal your last penny and leave you with some hideous design work.

Good customer service is the life blood of any business. Although new customers are important good customer service will help generate customer loyalty and repeat business. With each satisfied customer your business is likely to win many more customers through recommendations and remember, if you are not taking care of your customers, your competition will.

A Customer Satisfaction survey will help you not only identify problem areas but will also demonstrate to your customers that you care and are proactive in looking for ways to improve the service that you provide.

Where to start?

Objective – Before you start compiling your survey you should first consider what the objectives of the survey are, in that way you will remain focused and find it easier to decide what questions to ask.

Analysis – In addition to the objective consider also how you will analyse the answers having completed the survey. Keep in mind that ‘closed’ questions (where the respondent is asked to choose from a limited number of responses) are easier to analyse than ‘open’ questions (where the respondent can reply in anyway they want). Much will depend on the volume of respondents, the higher the volume the more important it is to have an easy method of analysing the results.

Opportunity – Keep in mind that as well as obtaining valuable market research data customer surveys are also a good way to publicise aspects of your service that your customers may not be aware of. After you have drafted your survey read through the survey from a market research view point and check that you are asking the right questions in the right way and that with the feedback information you will be able to make informed decisions. Then, read through the survey from a marketing view point, check that you have phrased each question so that every opportunity has been taken to promote your business? The ideal question will perform the following three functions:-

Market research – provide valuable feedback to help you improve your customer satisfaction levels and in turn your business

Marketing – promote aspects of your business

Information/Education – advertise a service that you provide that your customers may not have been unaware of

For example:- Do you find the in-store baby changing facilities useful?

By asking this question not only will the store receive good feedback on the facility they provide but they will also advertise their baby changing facilities and promote themselves as a family friendly store beyond those customers who have a specific need for the facility provided.

Warts and all – to benefit most from a customer survey you need to be prepared to dig deep and accept the worst. A customer satisfaction survey should be designed to highlight problems so that they can be addressed; regular customer satisfaction will prevent complacency and will also give early warning on where your competitors initiatives may be loosing you business.

What to ask?

Although each business is likely to have specific and unique factors that are important in providing good customer services there are common areas that are relevant to all businesses be they a physical store, Internet based or a service industry. The following are some key areas to providing good customer service.

Communication – Do you make it easy for the customer to communicate with you? When a customer telephones is the phone answered promptly; are enquiries about products or services properly handled? A good business will make every effort to ensure that whatever the customers query it is resolved by the right person, quickly, politely and fairly. If a problem is not resolvable immediately do you promise to respond in a given time period and do you deliver on your promise? Use a customer satisfaction survey to confirm that all your staff are perceived by your customers as being helpful, courteous and knowledgeable.

Location – Do your customers find it easy to visit you, if a physical store, is it conveniently located with good access?

Making it pleasant, making it easy – For a virtual business it is important to ensure that your website is aesthetically pleasing and easy to use. Physical store or website, is the store properly laid out, can your customers find what they need and is there sufficient information and help on hand to explain how a particular product works?

The right quality products – Not only should you measure the quality of the service that you provide but you should check that the products and services that you market are what the customer wants and closely match their expectations.

Value for money – Cheap or expensive is not always a good measure, value of money is. Do your customers equate your business with value for money, if not, why not?

Speed and attention – No matter what the business, the majority of customers will want to be dealt with quickly but attentively. Are you doing everything you can to avoid delays? Good businesses will try to treat each customer as an individual, does yours? Attention is one thing but this has to be hand- in-hand with a quick and satisfactory resolution of the query.

Demographics and Specific issues – Take the opportunity to profile your customers, for example where do they live and what is their age group? The more you try to understand your customers the better you will be able to target your business. Within the survey allow customers to highlight specific problems and provide contact details.

What next?

Having completed the survey analyse the results.

Trends – Look for common and specific areas where the service is failing. Ask yourself if the criticism is valid and is there anything that can be done to resolve or minimise the problem?

Training – Are the staff properly trained and do they have sufficient knowledge? Where staff training programmes have been implemented have they had a positive impact on the business?

Follow-up -If a customer who has completed a survey has raised a specific issue ensure that they are contacted and their complaint addressed. Don’t loose an opportunity to resolve a problem and keep a customer.

Continuously Monitor – Make-changes and then measure by issuing further surveys.

The following sample customer satisfaction survey for a store demonstrates some of the areas discussed please visit: Sample Survey

Martin Day is a Director of Survey Galaxy Ltd a web site that allows anyone to create, design and publish online surveys. For more information please visit http://www.surveygalaxy.com